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Small Business Saturday smashes records

by The 100 Companies

Nov. 30 marked the 10th annual American Express Small Business Saturday. The campaign was created to support local small businesses during the busiest shopping period of the year.

The event has accumulated billions of dollars for small businesses across the country. This year’s event smashed previous records with an estimated 110 million shoppers spending nearly $19.6 billion.

Although the success of the event can be attributed to many factors including advertising and online presence, it’s the hard work and dedication of independent business owners and the commitment of residents to support their local communities that deserves all of the credit.

– Kolette Simonton, City of Pittsburg, CA

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