Baby Boomers, Generations X, Y, Z and the Millennials.
What comes next? Meet the Alphas. They span the period born 2012 to 2025, so while they are very young now or just a gleam in their parents future, they will dominate the culture with their tech-savvy skills and fearlessness of emerging technologies. An age group that will have a digital footprint before they’ll actually have left a physical footprint.
Through their Millennial parents they are currently impacting buying decisions and though they are years from entering the workforce, Alphas will determine the direction of the successful brands that emerge post-pandemic.