We are all learning how to navigate our businesses amid COVID-19, which comes with new challenges almost daily. Among them: How to make thoughtful marketing decisions in this ever-changing climate.
As it relates to digital marketing, be mindful of automation and campaigns already in motion. If automating, ensure the messages are aligned with the moment, and create processes to review and update messaging regularly versus putting things on cruise control. Also, be sure you are crystal clear about what you’re doing and offering. If services have been modified, delayed or put on hold, make it clear on all digital channels.
– Eric Olsen, The Arizona 100